48975 Fairchild Rd
A Farmhouse Revival Story

A Truly One-of-a-Kind Property
Macomb, MI | 3 beds, 3 baths | 5+ acres
Some homes don’t just need a sign in the yard—they need a strategy.
48975 Fairchild Rd, a gorgeous farmhouse tucked away on more than five serene acres in Macomb, MI, is one of those homes.
For over two years, this property sat on the market with four different Realtors. Showings were slow. Interest was inconsistent. And despite its size, acreage, and undeniable charm, buyers simply weren’t connecting with it.
Then Mike Meldrum Associates stepped in.
The Home: Charm, Character, and a Unique Layout
This farmhouse had everything buyers say they want—privacy, acreage, architectural character, and room to grow. What it didn’t have was the right presentation.
The floorplan was wonderfully unique, but that also made it challenging for many buyers to visualize how they would use each space. Some rooms felt undefined. Others lacked perceived purpose. And on large acreage properties, buyers often need help imagining the lifestyle.
That’s where the MMA Advantage comes into play.
Our Approach: The MMA Advantage at Work
When we took the listing in 2024, we knew this home needed more than a fresh MLS entry—it needed a full strategic redesign of how it was introduced to the market.
Here’s what we did:
- Professional Photography That Showcased Its Charm
The home’s farmhouse character—its natural textures, warm tones, and custom details—was completely transformed through high-end, magazine-quality photography. Instead of feeling dark or outdated, it now felt inviting, warm, and genuinely special. - Virtual Staging to Define Key Spaces
Because of the unique layout, we implemented targeted virtual staging to help buyers see what the home could be. Living areas, flex rooms, and transitional spaces suddenly made sense. Buyers could immediately envision how their furniture—and their lifestyle—would fit. - Strategic Marketing to the Right Buyers
Our marketing team crafted a narrative around the home: acreage, privacy, character, and a peaceful rural feel—all while being close to Macomb conveniences. This wasn’t a “mass appeal” property; it was a lifestyle property. We positioned it accordingly. - Modern Presentation Across Every Platform
Beautiful graphics, compelling descriptions, optimized exposure, and consistent messaging across digital channels ensured the home reached motivated buyers who understood its value.
The Result: Under Contract in Less Than Two Weeks
After more than a year of sitting on the market with no success, 48975 Fairchild Rd went under contract in less than two weeks with Mike Meldrum Associates.
The difference?
Strategy. Presentation. Experience.
That’s the MMA Advantage.

Why It Matters
Some homes require more than a sign, a camera, and a listing.
They require storytelling. Expertise. Vision.
At Mike Meldrum Associates, we don’t just list homes—we elevate them. We uncover their strengths, overcome their challenges, and package them in a way that resonates with the right buyers.
48975 Fairchild Rd was always a special home. It just needed the right team to bring out its best.
Let us do the same for yours.

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